Hopefully warmer weather and sunshine should soon be upon us and consumer thoughts will turn to sunglasses.
For almost 10 years, a-hmarketing has studied the market in the UK and issued a report on the UK plano sunglass market. One factor has always stood out. In a market of sales of around 17 million pieces – sales through retail opticians – the eyecare specialists, are less than 4% of the total in number of pieces. In value terms still less than 20%.
The sales of sunglasses under £70 account for a large proportion of the market. These are non ‘designer’ products. The high street optician – who is the specialist in eyecare health amd who can explain the issues with UV light, blue light and their effects on the eye, coupled with the quality of lenses needed for excellent protection – are missing out.