John Lewis Opticians
On February 12th the Bluewater Shopping Centre in Kent saw the opening of the fourth John Lewis in-store opticians. Plans are afoot to expand this network in John Lewis department stores to 20 by 2018.
What will this mean for the mid to premium level groups of and independent opticians?
On the face of it 20 practices versus, for instance Vision Express with 296, is not a major issue. For the independents perhaps more worrying given the pressure brought upon them by the groups up to now.
Looking at the success of Tesco and Asda (albeit in a lower market segment) – where there is excellent footfall and a ‘captive’ audience of consumers already in store to purchase other items, coupled with the extensive John Lewis account holder database this will be one to watch.
Eye tests are £25 although have been offered to Free to John Lewis customers.