Jimmy Fairly is a French website retailer of prescription eyewear that has really caught my attention.
It is well worth a look! Especially as the new spring collection 2014 has just been launched.
The site is clean and interesting, the product up to the minute and whereas the pricing (at €99 frame and SV lenses) is pretty competitive in the French market absolutely nothing about the whole offering and web site experience looks or feels cheap.
Interestingly Jimmy Fairly has recently opened a shop in the Paris 3rd Arrondissement – super dope.
Although the jury is still out on the long-term success of optical retailing. But, backed up by research, that the click and mortar approach is the recipe for success for online optical retailing – we might well be seeing it in action at Jimmy Fairly.
|64 rue Vieille du Temple
|Lun à Dim 11h – 19h30|
|01 79 72 60 20||